Moving Towards Sustainable Development in Coffee Production

As most agricultural activities around the world, the production of coffee has increased since the “green revolution” of the 1970’s. Agricultural modernisation has encouraged the development of varieties of coffee that offer high productivity. Ever since, the number of producers has multiplied and the elimination of production quotas has generated a general decrease in coffee prices. Consequently, a crisis in the coffee industry has emerged and affects mostly small producers in producing regions.

Sustainable development is at the heart of Café Marc Robitaille’s will to export its expertise to communities in Latin America and South Western Asia. Through technology transfer and strategic alliances, our company can help local producers obtain added value for their coffee. Establishing roasting facilities and automated coffee equipment in these countries will contribute to the maximisation of socio-economic spin-offs. The key solution is to eliminate intermediate parties that absorb profits without having to produce coffee in any way.

At Café Marc Robitaille, we strongly believe the establishment of strict quality control protocols and offering technical support to local partners is the only way to reach the sustainable development objectives we have set for ourselves.

To be competitive in the coffee industry, producers must be able to give added value to their coffee. Once this has been done, coffee can be sold at a higher price, which will directly contribute to increasing the local people’s living standards. In this regard, Café Marc Robitaille is committed to ensure:

• A decent income for green coffee producers, which in turn will allow them to satisfy basic needs in education, housing and social protection;
• The respect of the fundamental rights of local workers;
• That a fair price will always be paid to coffee producers;
• That producers will be able to harvest coffee with added value;
• That the environmental standards of producing countries will be respected to the fullest;
• The integration of women to the job market and provide equal employment opportunities;
• That training programs are available for local workers;
• Maximum profits for communities;
• Sustainable and fair relationships with local partners;
• Local social acceptance of all development projects.

Take part in our vision. We believe our expertise must be shared to achieve the sustainable development of coffee producing countries. Our philosophy is based on respect, which implies: dignity for producers, quality and authenticity for consumers and fostering greater socio-economic development in local communities.